Founded in 2005, EiTV is a company that has been growing above the market average in recent years, mainly due to the investment made in the development of innovative products for the interactive digital TV market.
The innovation and excellence of the company can be proven by the success of the launches realized in the last years that are leaders of sales in the market. The Playout Professional product, for example, is already used by about 400 digital TV stations in Brazil and other South American countries such as Argentina, Chile, Peru, Ecuador, Uruguay and Paraguay. Another example of success is CC Studio software aimed at the generation of closed caption in digital and analog TV systems.
Before looking for new opportunities, it is very important to analyze the current business model to understand its limitations. EiTV analyzes each element of its business model and assesses how each business approach is aligned with industry trends and consumer preferences. It is also important to have a clear view of the advantages and disadvantages of its business model over the competition.
EiTV products differentiate themselves by having most of their technology conceived by the company’s own research and development team. In this way, EiTV can quickly make changes, enhancements and improvements to meet the wishes of consumers. This gives customers confidence that the products purchased from EiTV will not be obsolete and will have a longer life expectancy, and will always have the technical support and expert support from the manufacturer.
EiTV‘s export strategy envisages some lines of work to ensure greater market access for the company’s products. Through new commercial partnerships and the deepening of existing trade agreements, EiTV‘s products are less subject to cultural restrictions for entry into different countries. Likewise, with the improvement and diffusion of the instruments of intelligence and commercial promotion, it facilitates the insertion of EiTV products in the foreign market, contributing, in addition, to the promotion of the company’s image and brand.
EiTV has a branch in Delaware (USA) (EiTV USA Inc.) and a commercial office in Florida with the objective of strengthening its relationship with the company’s technology partners abroad. EiTV has strong partnerships with multinational companies in the development of digital TV equipment. These partnerships have already led to the launch of innovative products such as the line of high definition H-264 encoders developed in partnership with the American company Z3 Technology, the line of SDI closed caption inserters developed in partnership with the American Link Electronics and the line of digital TV multiplexers developed in partnership with the Canadian company UBS.
With the adoption of the ISDB-T standard by several Latin American countries, the company carried out a work of locating and forming channels of distribution of its products to these countries.
The company has been a five-time finalist for the FINEP Innovation Award, ranking second in 2007 and 2014, third in 2008 and first in 2009 and 2012.